Marketing News

Dial Debuts New Brand Positioning with Social Media Campaign Starring Country Duo Maddie & Tae

The songstresses will star in three social media posts across Facebook, Instagram and TikTok.

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By: Lianna Albrizio

Associate Editor

Dial is heading into 2025 by dialing up its brand positioning with a new social media campaign starring country music duo Maddi & Tae. Brand officials say Maddie & Tae’s music embodies confidence and authenticity, which is in-line with the brand’s ethos. “The partnership with Maddie & Tae is a powerful testament to Dial’s brand commitment to empowering everyone to confidently engage in everyday moments of connection. Dial brand believes that nothing should hold you back from be...

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